Tag: Artificial Intelligence

39. Artificial Intelligence-2

Posted on by Neha Goyal

In my previous blog, as I stated earlier, artificial intelligence has the capability to think and perform like humans. But it raised a question that will it replace humans to take-over our job or to improve the efficiency of work done by us?  

Being an aspiring public relations professional, through this blog I will talk about what is the current scenario of AI in the PR field. Expert says that it has the capability to do several things and can have a significant impact on the PR world.

John Bara, the president and CMO of a leading predictive marketing technology company, believes that AI will radically positively change the PR field.

The potential of Artificial Intelligence in terms of Public Relations are:

  • Write data-driven stories
  • Create media lists
  • Transcribe audio and video into text
  • Predict media trends
  • Monitor social media

Professionals always look for ways to make fast decisions with accurate information which would help them drive results and the goals. AI gives a more in-depth look at how their problems can be solved and impacts their decision making. Keeping this in mind, one should understand that AI is not a threat to us but makes the task easy for the professionals.

AI can help professionals to get data which can help them in getting good results of their PR campaigns. It can determine the correct influencers required by going through the public information available. Data can help to hyper-target the audience and to speak directly according to their needs and wants. It has the capability to help professionals to avoid crisis by analyzing the information and predicting the threats. It can do those works faster, easier and better than humans.

Yet there are some qualities which the technology will lack, and that is the soft skills required for the job.  Relationship building, storytelling, creative thinking, trust-building, critical thinking, leadership qualities, empathy are some that require a human touch.

Artificial Intelligence cannot do things out of the box as they are designed in such a way that if they do anything different they will crash.

In conclusion, I would say that AI can replace humans but there are still many years left to see this miracle but till then humans have control over AI.  Machines and humans can do each other’s tasks yet there our tasks which machines cannot do.  It helps the professionals to do the work effectively. Rather than fear, we should make the best use of it in this fast-paced world.

Sources: https://www.forbes.com/sites/theyec/2017/03/20/how-advancements-in-artificial-intelligence-will-impact-public-relations/#201189df41dehttps://b2bprblog.marxcommunications.com/b2bpr/artificial-intelligence-and-pr

38. Artificial Intelligence- 1

Posted on by Neha Goyal

We getting exposed to artificial intelligence in our day to day activities have increased. From using Facebook feeds to talking to Siri or Alexa we interact with artificial intelligence in some way or the other. It is progressing rapidly and becoming an essential part of the technology industry.  

According to Techopedia, artificial intelligence is “a branch of computer science that aims to create intelligent machines that work and react like humans.” When talking about AI, we need to know, that it is programmed in four different ways according to its purposes: Strong, weak, general and specialised AI.

Weak AI is when the machines respond to the user by giving a solution from their bank of responses without understanding the true meaning of their commands. Strong AI is unsupervised with the responses that have got logic in it. It tries to solve the problems and teach the user about specified things. Specialized AI is limited to perform a specific task, whereas general AI performs numerous different tasks and functions.

We are always surrounded by the presence of Artificial Intelligence and we don’t even realise that. It makes our life easy by being available 24×7 with the solution. The advantages are enormous which can revolutionize any professional sector and can also take over the job of humans.

Like every coin has two sides in the same way AI has got disadvantages as well, which can sometimes be risky.

The disadvantages of artificial intelligence are that it requires huge investments as the machines are complex, its functions are making the future generation lazy, they lack human emotions to bond and it is leading to unemployment by replacing the work of humans because they can do the same tasks with more efficiency.

Artificial Intelligence has the capability to think and perform like humans. But the question is if it can do so then how we are going to use it. Are we going to use AI in a smart way to help us in doing our work? Are we going to be worried and let it be replaced by us humans to take our job?

To be continued…

Source: https://www.techopedia.com/definition/190/artificial-intelligence-ai