72. The sacrifice of joy to achieve my dreams

Life in a city is full of opportunities and extremely fast-paced, exciting and overwhelming. I come from the city of joy- Kolkata, and have recently shifted to the city of dreams- Mumbai. It’s been four months since I shifted here. People say city life is like a life in a briefcase, a compact life. Even when we are staying in a big city we live a very scheduled life where we follow the same routine every day.

Back in my city, my life was not the way it is here. Mumbai is a city that never sleeps and people are always busy working. Like Kolkata, the city is filled with tall buildings, eye-catching lights, and people are always in a hurry. But one thing that cannot be ignored about this city is how crowded it is.

Whom should we blame for the traffic here, people or badly made roads? Even though Kolkata is a pretty busy city, I still see more hustle and competition here. Back at home, I had time to be with my family or friends and relax but here things are different. There are days when I don’t even get time to call my friends and catch up with them, every Monday, I go to college, come back with assignments and only catch my breath on Sundays and sometimes not even that.

The urge which I get here to stay ahead of others is sometimes really stressful but that’s how every day I am learning. I push my boundaries, learn new things, do things that I never thought I could. There is so much to do here every moment that there is no time to sleep or relax. Reading, writing, and learning is helping me grow every day.

The city comes with great career opportunities and exposure that one gets. Not everyone can survive and acquire everything that the city gives. To survive here, people need to work hard, be mentally strong and courageous to face new challenges every day.

39. Artificial Intelligence-2

In my previous blog, as I stated earlier, artificial intelligence has the capability to think and perform like humans. But it raised a question that will it replace humans to take-over our job or to improve the efficiency of work done by us?  

Being an aspiring public relations professional, through this blog I will talk about what is the current scenario of AI in the PR field. Expert says that it has the capability to do several things and can have a significant impact on the PR world.

John Bara, the president and CMO of a leading predictive marketing technology company, believes that AI will radically positively change the PR field.

The potential of Artificial Intelligence in terms of Public Relations are:

  • Write data-driven stories
  • Create media lists
  • Transcribe audio and video into text
  • Predict media trends
  • Monitor social media

Professionals always look for ways to make fast decisions with accurate information which would help them drive results and the goals. AI gives a more in-depth look at how their problems can be solved and impacts their decision making. Keeping this in mind, one should understand that AI is not a threat to us but makes the task easy for the professionals.

AI can help professionals to get data which can help them in getting good results of their PR campaigns. It can determine the correct influencers required by going through the public information available. Data can help to hyper-target the audience and to speak directly according to their needs and wants. It has the capability to help professionals to avoid crisis by analyzing the information and predicting the threats. It can do those works faster, easier and better than humans.

Yet there are some qualities which the technology will lack, and that is the soft skills required for the job.  Relationship building, storytelling, creative thinking, trust-building, critical thinking, leadership qualities, empathy are some that require a human touch.

Artificial Intelligence cannot do things out of the box as they are designed in such a way that if they do anything different they will crash.

In conclusion, I would say that AI can replace humans but there are still many years left to see this miracle but till then humans have control over AI.  Machines and humans can do each other’s tasks yet there our tasks which machines cannot do.  It helps the professionals to do the work effectively. Rather than fear, we should make the best use of it in this fast-paced world.

Sources: https://www.forbes.com/sites/theyec/2017/03/20/how-advancements-in-artificial-intelligence-will-impact-public-relations/#201189df41dehttps://b2bprblog.marxcommunications.com/b2bpr/artificial-intelligence-and-pr