Tag: Relationship

60. Qualities of PR Professionals

Posted on by Neha Goyal

Public Relations is a profession that is underestimated and still confusing for many people. Not everyone gets it right and thinks that the job of the professional is only to send out press releases and some basic ways to connect with people. But today the world is changing and so is the dynamics of public relations. To be a good public relation professional in this changing world, there are certain qualities which are required. An employee with certain qualities feels more confident in the job and can deliver the work which the needs to. The certain qualities required are:

  • Passion & Dedication- It is one of the most important things to have in this field to survive. Without being passionate about their job and dedicated towards it one cannot be creative and give their 100% in it.
  • Building relationships- Networking and meeting new people is really important. It is important to have connections with people and know influencers, journalists, publishers and build a relationship with them. They are the go-to person when they want people to talk about their clients.  
  • Storyteller- To make the message stick in the mind of the audience, the professionals need to be a good storyteller. They have to narrate stories in a way through which the public can get hook to them and remember it.
  • Persuasive- The professionals should have the ability to sell their story to the audience and pursue them towards the narrative about which they speak about.
  • Be outside the box- Being creative and thinking out of the box in today’s crowded market is one of the aspects which is important to have. To leave an impression and stand-out, the professionals need to think differently which will make the audience remember and talk about it.
  • Curious- It is important to have a desire to learn and experiment with new things, meet new people and be adventurous in this field. It helps to get knowledge and broaden the horizons.
  • Reading & Writing- Content plays an important role in this field. Reading voraciously and writing a lot is like a foundation which helps a lot in getting new ideas and be creative. By doing these, one gains a lot of knowledge of different sectors and what is going around the world.   
  • Ability to embrace change- Today things change very rapidly. The professionals need to have the ability to embrace change and look at the opportunities to leverage those changes in their communication and be prepared for what is coming in the future.
  • Positive attitude- Many times, things don’t go according to a plan. It is good to learn from difficult situations and be positive about the things going around. Their positivity helps clients to trust them. They should accept criticism and take it as an opportunity to do better.  
  • Proactive- Being ready to face unexpected situations in this field is important. One shouldn’t wait for someone else to handhold or direct them but they need to take the imitative to do well in their work and come up with unexpected ideas.

PR professional needs to keep upgrading themselves, sharp their skills and shouldn’t be afraid of trying new things. The profession keeps evolving and so should the professionals in it.

53. Being Curious

Posted on by Neha Goyal

‘The entire world is a laboratory to the inquiring mind.’

Curiosity is the desire to learn new things, how they work and understand certain things in details. It can manifest in different ways like to know about people, their lives, some old stories or current affairs. It is the accumulation to get knowledge on certain things. It helps to generate opinions on certain topics.

Curious people are the ones who ask a lot of questions and like to explore things. They don’t shy away in asking questions and are active to broaden their horizons. Being a curious person helps in a lot of professions like public relations. It helps a person to do well in a job as they ask questions, learn from others, look for ways to do better as they understand and then do things.

 Why being curious is important? Being curious helps us in the following ways:

  • Learning– Being a curious helps us to learn a lot of new things and widen our horizons of understanding.
  • Relationship building– It helps in strengthening and building new relationships with people as curious people tend to ask a lot of questions. This shows their interest in them and builds a warmer relationship.
  • Expand our empathy– Curious people tend to talk with people outside of their circle. They don’t shy away in asking questions and understand about them and their experiences and their views on certain things in the world.
  • Be inquisitive– Knowing about others perspectives, approach, and opinion to certain things helps a person do things little differently and come to come up with new answers through other people’s thinking.
  • New ideas– It helps to come up with new ideas when we start learning about new things and exploring them. Without curiosity, one can miss up with many new ideas.
  • Excitement– Curious people are always asking questions and exploring things in life which makes their life more exciting. They are always in new things which attract them and be adventurous.  

Curiosity is a choice which one makes by learning deeper about certain things and seeing their true significance. Curiosity is an important process of learning at every age. One should keep an open mind, ask questions relentlessly, consider learning as fun and should keep reading.  

I am a person who asks a lot of questions and feel that life without being curious and asking questions is boring.

Fun Fact: Curiosity is a car sized rover designed which is on Mars as a part of NASA’s Mars Science Laboratory mission.