Tag: Technology

62. Increasing role of communicators in corporate houses

Posted on by Neha Goyal

‘Communication in a Disrupted World’

The brands have started changing the way they connect and engage with their audience through their communication. They are no more dependent on following old communication rule only. The medium has changed today than it was decades ago. The professionals have started working in a different space as the technology is changing and so are the preferences of the people.

The medium landscape is now more into social and digital media than traditional media, because of the changing preference among the audience. Today with the availability of news 24/7, the communicators have to monitor news constantly and respond to them quickly to avoid even the smallest of crisis. The complexity has increased for communicators due to which there is a high demand for them in the corporate environment.

Different brands and companies have started having more of communicators to communicate. It helps the firms in development and understanding the communication issue. Now, the firms work more strategically than tactically with the help of corporate communicators. This means that the expectations from them have increased and they are expected to be more knowledgeable.  

 The professionals will now have to handle more of new constraints in this changing and challenging environment. The communicators are gaining the ability to adapt and evolve with those changes is making the companies enhance their communication and look for future differently.

The corporate communicators help the firms to:

  • Be more transparent in communication and build trust among its consumers
  • It helps in building the reputation of an organization by communicating what the company stands for and engaging with the audience
  • Solve the problems faced by customers through communicating and connecting them with employees when required
  • They build the environment of teamwork by having effective internal communication 

The new generations of communicators have to come in the field with more advanced skill sets and have to be proactive in their work. They have to meet the new and advanced challenges and the demand of communicators that are happening in today’s digital time. 

43. Cons of Space Tourism

Posted on by Neha Goyal

After talking about the Pros when I start to think about the possible cons of space tourism the main question arises among all this is ‘does space tourism actually meant for common people?’

Cons of Space tourism can be:

  1. Space travelling can be a dangerous venture as travelers can get exposed to harmful radiation from the sun.
  2. Lack of proper regulation and inadequate safety protocols can make space travel extremely dangerous. Companies engaged may fail to stick to safety measures while gathering more customers.
  3. The tourism can put the lives of astronauts at risk through too much of movement in space.
  4. Unsuccessful and experimenting ventures may cause unnecessary waste of the resources required for space activities.
  5. Old and outdated information can cause serious problems in space.
  6. It can lead to unhealthy competition with other companies who have got more superior technologies.
  7. Space tourism can be bad for the environment of Earth. It pollutes the atmosphere through several natural resources wasted in flying the fuel rockets.
  8. Lack of regulation regarding safety protocols may turn out to be hazardous since it has just started.
  9. In space, apart from accidents; people have to face harsh conditions and adapt themselves to an unfriendly environment which is not good for their health. Spending long hours in zero gravity can be dangerous for the people.
  10. Making space as a tourist means we are going to leave a lot of litter behind in the solar system.
  11. Currently, space tourism is really expensive and meant for super-rich or wealthy people.
  12. There is a chance of unintentionally introducing some microorganism from space that is poisonous to life, into the atmosphere of Earth which can cause huge trouble.
  13. If tourists get exposed to high-energy ionizing cosmic rays, it may lead to cancer.
  14. In the solar system, it is next to impossible to find the environment as congenial as that available on earth.
  15. As usually said that humans are not the only species in the universe, it could allow other civilizations to know about the people on Earth

It is the time of space-age where space tourism is an idea whose time is emerging. It is starting and going to grow rapidly and open up a wide range of space activities.

So are we really going to book our self to visit space? Who knows?

42. Pros of Space Tourism

Posted on by Neha Goyal

Space tourism is gaining interest among the general public. It offers us to see what the universe has to offer beyond our planet. It can be dangerous yet adventurous. Like every coin, even space tourism has got some pros and cons to offer which we should consider as it is beginning to become a buzz among the people.

The pros of space tourism are:

  1. It will help to increase commercial activity globally by giving employment to thousands of people. Skilled professional’s employment rate will increase because of the manufacturing of the new and better spacecraft for people to travel. It will be a new area of commercial ventures.
  2. Space tourism can also help scientists in finding new and other precious minerals available in space and other planets. This can be helpful to Earth as well, where natural resources are depleting fast. 
  3. The tourism will help in identifying the potential dangers related to our planet.
  4. The economy will grow faster because the entrepreneurs in this sector will make billions of dollars by sending tourists out of space.
  5. It gives us the chance to begin colonizing other locations for species from Earth to survive there if required in the worst scenario.
  6. The advanced opportunities in space tourism may help scientists to predict the weather of Earth more accurately.
  7. It can help in discover life in-universe and learn from it.
  8. The new form of tourism sector will start emerging. It will draw the attention of investors due to which the companies will start becoming more sustainable.
  9. It will open new avenues for advanced technology, which can be useful in other domains apart from space missions.
  10. The interest to explore space will get more financial support to do more innovations in this industry.
  11. It will help in doing innovations in numerous fields such as artificial intelligence, manufacturing and so on to improve the socioeconomic framework on Earth.  
  12. It opens the new avenue of the adventure for people who would like to know about outer space or loves thrill.
  13. Through this hypersonic travel can also become possible where long international travelling can be short by flying into space.
  14. The cost of space tourism can go down in the future.

Source: https://drprem.com/travel/pros-cons-space-tourism/

41. Space Tourism

Posted on by Neha Goyal

What lies beyond this world which we call it space? Well, the idea of visiting space is no longer unrealistic. A girl just doesn’t have to dream to be an astronaut to know about the outer world and experience the whole feeling about it. Space tourism is not a dream or a joke anymore, it is becoming a reality. In a decade or so it can become a mainstream holiday destination.

Space tourism is different from being an astronaut. Ordinary people are going to buy tickets to travel to space and back. It is like leisure or recreational travelling in space where people can go which doesn’t include scientific research. People think it to be a futuristic idea but from the past few years, professionals have been working on this subject. After, a lot of research and hard work it is said that it has got the potential to have a business through commercial space tourism. The activities include: going as a tourist, going stargazing, watch a rocket launch, or travelling to a space-focused destination.

In the late 1990s and early 2000s, the waves of space tourism started taking place because of a deal between the Russian company MirCorp and the American company Space Adventures Ltd. American businessman Dennis Tito became the first orbital space tourist in history. Tito paid $20 million for the ticket to International Space Station aboard a Russian Soyuz spacecraft. It was launched in April 2001. That was the first real milestone where a lot of people were demonstrated that there is a market for private citizens to go to space as tourists.

Over the next few years, six more private citizens went to the International Space Station:

  • 2002: South African computer millionaire Mark Shuttleworth
  • 2005: American sensor hardware millionaire Gregory Olson
  • 2006: Iranian-American software millionaire Anousheh Ansari
  • 2007: Hungarian-American software billionaire Charles Simonyi (who visited again in 2009)
  • 2008: British-American video-game millionaire Richard Garriott
  • 2009: Canadian billionaire artist Guy Laliberté

These trips were just the beginning. Due to this exposure for private citizens, more household names of space tourism began to rise. Jeff Bezos of Amazon established Blue Origin in 2004, Richard Branson established Virgin Galactic, Elon Musk established SpaceX and dozens of companies came in the industry for the individuals to pay and access. The only destination allowed was the International Space Station. It has been limited to launches aboard Russian Soyuz aircraft.

There are number of projects underway to help ordinary people to get into space which includes the Space Island’s Group and the Mars One project which are still in the concept phase. 

Sources: https://www.space.com/11492-space-tourism-pioneer-dennis-tito.html

https://www.wired.co.uk/article/spacex-blue-origin-space-tourism

39. Artificial Intelligence-2

Posted on by Neha Goyal

In my previous blog, as I stated earlier, artificial intelligence has the capability to think and perform like humans. But it raised a question that will it replace humans to take-over our job or to improve the efficiency of work done by us?  

Being an aspiring public relations professional, through this blog I will talk about what is the current scenario of AI in the PR field. Expert says that it has the capability to do several things and can have a significant impact on the PR world.

John Bara, the president and CMO of a leading predictive marketing technology company, believes that AI will radically positively change the PR field.

The potential of Artificial Intelligence in terms of Public Relations are:

  • Write data-driven stories
  • Create media lists
  • Transcribe audio and video into text
  • Predict media trends
  • Monitor social media

Professionals always look for ways to make fast decisions with accurate information which would help them drive results and the goals. AI gives a more in-depth look at how their problems can be solved and impacts their decision making. Keeping this in mind, one should understand that AI is not a threat to us but makes the task easy for the professionals.

AI can help professionals to get data which can help them in getting good results of their PR campaigns. It can determine the correct influencers required by going through the public information available. Data can help to hyper-target the audience and to speak directly according to their needs and wants. It has the capability to help professionals to avoid crisis by analyzing the information and predicting the threats. It can do those works faster, easier and better than humans.

Yet there are some qualities which the technology will lack, and that is the soft skills required for the job.  Relationship building, storytelling, creative thinking, trust-building, critical thinking, leadership qualities, empathy are some that require a human touch.

Artificial Intelligence cannot do things out of the box as they are designed in such a way that if they do anything different they will crash.

In conclusion, I would say that AI can replace humans but there are still many years left to see this miracle but till then humans have control over AI.  Machines and humans can do each other’s tasks yet there our tasks which machines cannot do.  It helps the professionals to do the work effectively. Rather than fear, we should make the best use of it in this fast-paced world.

Sources: https://www.forbes.com/sites/theyec/2017/03/20/how-advancements-in-artificial-intelligence-will-impact-public-relations/#201189df41dehttps://b2bprblog.marxcommunications.com/b2bpr/artificial-intelligence-and-pr

38. Artificial Intelligence- 1

Posted on by Neha Goyal

We getting exposed to artificial intelligence in our day to day activities have increased. From using Facebook feeds to talking to Siri or Alexa we interact with artificial intelligence in some way or the other. It is progressing rapidly and becoming an essential part of the technology industry.  

According to Techopedia, artificial intelligence is “a branch of computer science that aims to create intelligent machines that work and react like humans.” When talking about AI, we need to know, that it is programmed in four different ways according to its purposes: Strong, weak, general and specialised AI.

Weak AI is when the machines respond to the user by giving a solution from their bank of responses without understanding the true meaning of their commands. Strong AI is unsupervised with the responses that have got logic in it. It tries to solve the problems and teach the user about specified things. Specialized AI is limited to perform a specific task, whereas general AI performs numerous different tasks and functions.

We are always surrounded by the presence of Artificial Intelligence and we don’t even realise that. It makes our life easy by being available 24×7 with the solution. The advantages are enormous which can revolutionize any professional sector and can also take over the job of humans.

Like every coin has two sides in the same way AI has got disadvantages as well, which can sometimes be risky.

The disadvantages of artificial intelligence are that it requires huge investments as the machines are complex, its functions are making the future generation lazy, they lack human emotions to bond and it is leading to unemployment by replacing the work of humans because they can do the same tasks with more efficiency.

Artificial Intelligence has the capability to think and perform like humans. But the question is if it can do so then how we are going to use it. Are we going to use AI in a smart way to help us in doing our work? Are we going to be worried and let it be replaced by us humans to take our job?

To be continued…

Source: https://www.techopedia.com/definition/190/artificial-intelligence-ai

37. Start-up Trend in India

Posted on by Neha Goyal

Talking about start-ups in India we all are aware of how it is emerging in India. The bug mainly started since the time Narendra Modi became the Prime Minister. He encouraged people that they can also be creators than just being the followers and working under someone. Having new ventures in India can also help to raise the economy. It can be increased by the proper utilisation of resources and technologies.

Some of the brands that are today successful in India are Ola, Zomato, Flipkart, Paytm, Policy Bazaar, Nykaa, Big Basket, POPxo. They were established in India before 2015, which has grown over time. Today, these brands are well known both nationally and internationally. To start a new business one needs a lot of things but mainly to have a proper plan, people and funding.

Except for experienced people, the start-up owners are mainly the ones between the 20s and 30s. They are the people who bring innovations in the industry according to the technology available and the requirements of the people. Some new ventures established in the last five years are doing good in the country which is innovative and also helping society is some way.

PharmEasy is an online medical supply store and top pharmacy website. The platform also provides diagnostic tests to patients on a click. CoWrks is a concept providing working individuals to rent working space for them to work easily. InCred is a new financial service group that makes lending quick and easy through technology. Cure.Fit helps in leading a healthy lifestyle through both digital and offline services. The give the experience of fitness, nutrition, and psychological well-being through their products: cult.fit, eat.fit and mind.fit. Cars24 makes selling the used cars quick and easy through the service they provide. Xpressbees is the e-commerce logistics solution provider that provides reliable and fast logistics solutions.

The start-up ecosystem in India is evolving from different challenges where consumer behaviour is also changing but the market is also getting fragmented.

Innovations can sustain the market and the start-up ecosystem will progress in India because of Government initiatives such as Start-up India and Skills India.  

34. Denstu Inc.

Posted on by Neha Goyal

‘Good Innovation’

Denstu is a Japanese international advertising and public relations company. In 1901, Hoshiro Mitsunaga established Japan Advertising Ltd. And Telegraphic Service Co. which later became Japan Telegraphic Communication Co.Ltd. that is how the journey of Denstu started. In 1943, the company acquired 16 companies for its advertising business. Denstu started growing and in 1989 its billing exceeded 1 trillion yen. It was the first company to receive the certificate of ‘Eco-First Company’. In 2001, it was listed on Tokyo Stock Exchange.

In 2012, out of Japan a new umbrella organisation of the company’s agencies named Denstu Network was formed which changed its story. Next year it established a new global operating unit in London, Dentsu Aegis Network Ltd.

Toshihiro Yamamoto is the current president and CEO of Dentsu. The company truly believes in the three elements of innovations: Entrepreneurship + Ideas + Technology, which stand for making change in the society by going beyond imagination.

Denstu is engaged in a wide range of business activities. They are the solution givers for management and operating team for planning communication strategies for advertisers, media and content holders. They are the biggest players in the field of advertising because of their quality service and calls themselves as “Integrated Communication Design”.

The services provided by Denstu include marketing, public relations, content, marketing, digital marketing, information technology, sports and events. Their services are in 145+ countries and regions with over 62,000 staff.

One of the five top agency group has got lot of brilliant agencies and consultancies under them who does some great work for its client and is growing in the international market.     

Source: http://www.dentsu.com/   

29. WPP

Posted on by Neha Goyal

‘Champion a culture that is open, optimistic and committed to extraordinary work.’

WPP is a creative transformation company. It is one of the ‘Big Five’ multinational advertising and public relations company. It was originally known as Wire and Plastic Products who use to manufacture wire shopping baskets back in 1971. In 1985, Martin Sorrell took a controlling stake to build an international marketing and advertising group. He renamed the company simply as WPP and became the Chief Executive Officer of the firm.  

Today, WPP is one of the leaders in communications, experience, and home to many of the most admired agencies and consultancies in the world. Today the company is not only the leader in communications through the best of technology and data but has achieved the best outcomes in media buying for their clients, has given the most effective and efficient marketing solutions to some large companies across the globe.

Lots of advertising, public relations, media and market research companies come under the WPP across the globe. WPP is the parent/holding company of different agencies and counsltancies like Ogilvy, Hill & Knowlton, J.Walter Thompson, Young & Rubicam, Burson Marsteller, Akqa, GroupM, MediaCom, Wavemaker, Finsbury.  

The company offers best ‘communications, experience, commerce and technology to build better futures for our clients’. It is offered through the services provided like Advertising, Branding and identity, Media planning and buying, Public Relations, Market research, Data and Insight, Digital Marketing, Productions.

WPP team has done some great work which is recognised and appreciated by people across the globe and has also made them win a lot of awards over the years.  

WPP has got their offices in 112 countries where more than 130,000 people work.

Mark Read is the current Chief Executive Officer of WPP. Recently John Rogers has been appointed as Chief Financial Officer of WPP who will be joining in 2020.

InMobi Group and WPP have entered a multi-year strategic partnership to co-build unique benefits and help marketers enhance brand experiences for consumers.

In June 2019, WPP Group took a pledge to phase out single-use plastics in all the offices and campuses worldwide by 2020 as they have signed the ‘New Plastics Economy Global Commitment’.

Source: https://www.wpp.com/